|
|
 |
|
|
 |
|
 |
 |
|
|
 |
 |
|
|
 |
 |
 |
 |
 |
 |
The Carrefour group: a world leader in distribution |
 |
 |
|
 |
|
|
|
Over the past 40 years, the Carrefour group has grown to become
one of the world�s leading distribution groups. The world�s second-largest retailer
and the largest in Europe, the group currently operates four main grocery store
formats: hypermarkets, supermarkets, hard discount and convenience stores. The Carrefour
group currently has over 12,500 stores, either company-operated or franchises.
An international retailer
A pioneering entrant in countries such as Brazil (1975) and China (1995), the group
currently operates in three major markets: Europe, Latin America and Asia. With
a presence in 30 countries, over 52% of group turnover derives from outside France.
The group sees strong potential for further international growth in the future,
particularly in such large national markets as China, Brazil, Indonesia, Poland
and Turkey.
Promoting the growth of local economies
Wherever it has a presence, Carrefour is actively committed to promoting local economic
development. Since retail activities are all about contact with people, the group
consistently emphasizes local recruitment plus management and staff training on
the job wherever they work.
Typically, the Carrefour group will be one of the leading private employers in any
country where it operates. Naturally, this is the case for France, where the group
was originally founded, but it is also true of such countries as Brazil, Argentina,
Colombia, Italy and Greece. The group also seeks to support local suppliers, with
some 90-95% of the products on its shelves sourced locally, depending on the country.
|
|
 |
 |
Key Figures of Carrefour Group |
 |
 |
|
 |
|
|
|
N 2
worldwide
N 1
in Europe and in Asia
4 main store formats
- Hypermarkets
- Supermarkets
- Hard Discounts Stores
- Convenience
97.24 billion euros
sales incl. tax under banners in 2006
32.4 billion euros
of market capitalization on December 31,2006
+ 456,000
employees
|
|
 |
 |
Carrefour Business Format |
 |
 |
|
 |
|
|
|
|
|
Carrefour is active in all types of retail distribution, primarily food retailing:
|
|
|
|
|
|
|
1. |
The Carrefour hypermarkets Hypermarkets : choice and quality for
everyone
|
|
|
 |
|
|
Faithful to the concept of �everything-under-one-roof�, Carrefour hypermarkets offer
an average surface area of 8,400 sq.m filled with a range of between 20,000 and
80,000 food and non-food items, all at extremely attractive prices. Located in the
center of broad catchment areas, they will often be important drivers of traffic
in the area around them. Carrefour hypermarkets combine choice, quality, innovation
and modernity with the best prices around and a pleasurable buying experience.
Carrefour�s emphasis on price, one of the key elements of the brand�s strategy,
is complemented by its constant pursuit of improvement in ranges and services. This
includes adapting what is on offer to local needs, extending product ranges and
developing services for customers with whom Carrefour seeks to form ever-closer
ties, with the aim of improving the service it offers them. |
|
|
|
|
2. |
The supermarkets, Supermarkets: the prices people want, close to
home
|
|
|
 |
|
|
Carrefour group supermarkets offer their customers in town and country a wealth
of choice close to where they live. Located in town, out of town and in rural areas,
with surface areas ranging from 1,000 to over 2,000 sq.m, our supermarkets offer
a range of some 10,000 listings, most of them food, at highly competitive prices.
Our rural stores are currently developing a broader offering of non-food products,
such as clothing and household goods.
We have embarked on a strategy that will involve the expansion
and modernization of our supermarket store fleet. Some 410 stores have been refurbished
over the past three years, with new frontages, signage systems and communications
� just a few of the improvements that have been made to ensure that our stores are
continually in line with customer
|
|
|
|
|
3. |
Hard discounters Hard discount: grocery products at low, low prices
|
|
|
 |
|
|
Our hard discount stores offer a reduced range at discount prices � around 20% lower
than major brands � in surface areas ranging from 200 to 1,000 sq.m for Dia stores
with a parking lot. The range mainly comprises Dia-branded food products plus a
small selection of established, major brand items. The group�s hard discount stores
have extensive expertise in the retailing of fruit and vegetables, offering a range
of quality fresh products at attractive prices. In France, Ed constantly seeks to
develop its concept to improve its performance. Its stores now cover everything
a family needs, with between 1,500 and 1,800 food listings plus a limited number
of essential personal care and cleaning products.
|
|
|
|
|
4. |
Convenience stores Convenience stores: just what you need, right
next door
|
|
|
 |
|
|
A key element in the group�s multi-format policy, our convenience stores offer a
complementary outlet to urban and rural customers. Each of the group�s convenience
store banners stands out for the way it tailors its offering to the needs of its
customer base. In France, our convenience stores offer a range of products and services
(for example, home delivery, dry cleaning, 48-hour photo development, ticket distribution,
photocopying, stamps, newspapers and more). With surface areas that range between
50 and 900 sq.m, convenience stores can be adapted to suit any situation, from urban
sites to the most rural location, where they help to counteract the trend of disappearing
services.
|
|
|
|
|
5. |
Cash-and-carry and food service Cash & carry: proximity and
accessibility for catering professionals
|
|
|
 |
|
|
The Carrefour group includes a cash & carry operation serving catering professionals
under the Promocash brand in France (2,000-4,000 sq.m) and under the Docks Market
and Gross IPer name in Italy. This division has 154 outlets, 134 of which are in
France. |
|
|
|
|
6. |
E-commerce
|
|
|
Ooshop: the online grocery store
Ooshop was set up to enable Carrefour to market its food products online. Created
in 1999, Ooshop is currently the leading French online supermarket in terms of sales.
It allows customers to shop on the Internet, choosing from among 8,000 listings
and paying the same price as they would pay in our hypermarkets, with the added
benefit of home delivery.
Boostore.com: everything you need in non-food, online
In June 2005, Carrefour France hypermarkets launched a new, non-food retail website:
Boostore.com. This innovative site combines discounted prices with an extensive
product selection and a range of services. Boostore.com has benefited from Carrefour�s
hypermarket expertise, offering the broadest selection available in the marketplace
with over one million listings: leisure products (DVDs, games, software, music,
books and more), hi-fi, audio and video, and household electrical goods, as well
as music downloads and even flower and bicycle delivery.
|
|
|
|
|
|
 |
|
|
|
|
|
|
 |
|
 |
|
|
|
|
|
|
|
 |
|
 |
 |
| | | | |
|
|
|
|
 |
 |
|